Company Logo. loanDepot. This logo is currently in use by a large, new-generation mortgage company based in California. Contemporary brand research was used in the development of this logo. The research revealed that since the economic crisis of 2008, financial brands' images were trending away from the use of conservative imagery to establish stability and trust--instead favoring more friendly, casual, and fun imagery that customers could relate to. Hence the brighter colors and feeling of movement in this logo.